Human memories remember words by visualizing them as pictures. For example, if you think of the words "pink" and "pig", your mind doesn't bring forward pictures of the words into your short term memory, it brings up a picture of a pink pig. It therefore follows that you should, if at all possible, use words that can be easily visualized in your domains. If you want customers to remember your domain name above all others, use words such as red, hot, purple, square etc.... It really is important.
Don't just take my advice, prove it to yourself. Read the next four site names; bartholimuwpatersonandsonsrecords.com, pink-pidgeon-records.com, square-penguin-cds.com and usbasedrecordandcdsuppliersandsupplies.com. Give yourself five minutes, reading the rest of the page and without referring back, write the four names down from memory. There is a 90% chance that you will remember number two and possibly number three, because your memory will have created a picture as you go along, but it's unlikely that you will accurately remember the other two. Even if you do, try remembering them again tomorrow. It won't be so easy.
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