We would advise you to choose a domain name that your target audience will be attracted to and will remember. This does not mean that when you are completing your domain name registration, you should be packing the URL with keywords. It is better to use a brand or company name, particularly if you already have an established corporate identity, than to try to create a name, purely for the search engines. Many visitors may try to guess your domain name based on your company name (e.g. www.jimmy-domain-registration-advice.com), and by increasing the possibility of them finding it without having to use search engines, it is possible increase your flow of traffic. For example, we choose RDI Technologies as our domain name, as it is easy for our clients to remember, (and to return to), rather than using something like SEO-design-domain-name-registration-tips.com, as the latter is hardly memorable,. (RDI is derived from the names R:: Resources D:: Driven I:: Intelligently).
It used to be the case that using lots of keywords in your domain name gave you an advantage with the search engines, and that is often the outdated domain name advice that you will find elsewhere on the web, but now the advantage is so minimal, that it is more advantageous to have a corporate identity that is easily remembered.
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